Madeira has experienced a boost in golf numbers during the first four months of 2019, with the two ‘mainland' courses experiencing almost double-digit growth.
Tourism officials believe the archipelago's mild climate - which makes Madeira an ideal all-year-round destination - and short-haul journey time from Europe is attracting golfers who might previously have travelled further afield for their golf.
Visitor numbers to the island are also up overall, but only slightly, whereas the number of golf rounds has increased significantly. Also on the up is Madeira's overall tourism revenue which showed almost two per cent growth in 2018.
The news is a boost for the archipelago's tourism industry and its agency Discover Madeira, which has been actively targeting golfers with its marketing.
A spokesman for Discover Madeira said: "This is good news for the tourism sector on Madeira and is something we will be looking to build upon in 2019. We are particularly encouraged by the number of new visitors coming to the archipelago to play golf on our three excellent courses.
"Madeira is an ideal year-round golf destination and, it would appear, people are beginning to appreciate that."
The par-72, 6,656-yard (6,086m) course at Palheiro Golf - designed by Robinson - is situated within the magnificent Palheiro Estate, which is more than 200 years old. At nearly 1,640ft above sea level, the location enjoys dramatic views of Madeira's mountainous skyline and the ocean, as well as - nestling below, just 10 minutes away - the island's capital, Funchal.
The original course at Santo da Serra, dating from 1937, was redesigned in 1991 by Robert Trent Jones Snr, who created a new and spectacular 27-hole complex. The third and fourth holes of the Machico course are regarded as the signature holes, sitting atop cliffs more than 2,200ft above sea level, providing views of the bay of Machico, where Portuguese navigators first landed in 1419.
The 27-hole, Severiano Ballesteros-designed Porto Santo Golf is a short plane hop away. The par-72, 7,036-yard (6,434m) course, which opened in 2004, comprises two distinct nines. The southern route - a US-style layout - is dotted with lakes, requiring a long and precise game; while the northern route is atop fantastic cliffs, near the stunning beach of the same name.
Madeira, also known as ‘the islands of eternal spring', has a population of only 260,000. On the same latitude as Morocco, the Atlantic archipelago has a sub-tropical climate, a rich volcanic soil and a unique eco-system. It is one of the only places on the planet where banana trees grow next to vineyards.
In 1999 the archipelago was named a UNESCO World Heritage Site and five areas have been declared nature reserves. The Madeira Nature Reserve covers a substantial two-thirds of the main island, where development is prohibited.